I used to think that sending or receiving flowers was so romantic and whimsical. Imagine: your bestie is having a rough day so you arrange to have the cutest little arrangement of her favourite flowers sent to her at work for the perfect pick-me-up.
In reality, if you can find a flower delivery service to deliver same day (good luck!) chances are the bouquet you chose online is going to look much, much different than the one she receives in person. And most times it’s not the good kind of different. This is because of the way that most large flower delivery services work. You order online and the company sends your order out to the closest florist partner they have near the delivery address. That florist takes a look at what they have in stock and does the best they can.
“Uber, but like for flowers”
I recently stopped by a pop-up succulent bar at Yorkville’s Kit & Ace store to chat with Michael, one of the owners of Toronto’s newest on demand flower delivery service, Tonic Blooms.
Tonic Blooms is an online (and on demand) flower delivery service offering a curated selection of arrangements that can be delivered within two hours. So far, Tonic Blooms only services Toronto but have plans for growth into other cities and markets. Here’s what sets the apart:
- On-demand delivery (uh, hello?! This is majorly lacking currently!)
- What you see is what you get – Tonic Blooms curates their arrangements from local providers to ensure you get exactly what you order and nothing is ever out of stock
- Flowers are fresh and local – your blooms haven’t travelled from faraway destinations to get to you which means they will last more than a few days once they arrive.
All you have to do is select an arrangement and choose a delivery date and time slot.
To help celebrate their launch, I even got to plant my own succulent plant at the popup. Welcome home little guy!