Last night Google kicked off CMW with the launch of Google Play Music. The launch included performances by Stars, Kevin Drew, A Tribe Called Red, and Keys N Krates; a true showcase of Canadian talent and fame.
While the performances were impressive, I was a bit distracted by the next level tacos and popsicles provided by the La Carnita catering. (Seriously though, I know this post is about Google and Music and CMW but LA CARNITA, MAN!)
Announced earlier in the day, Google Play Music, the online music service that has been available in the U.S. since 2011, launched in Canada yesterday at noon. Google Play Music is essentially a personal music bank that can store up to 20,000 songs, a music store, personalized and customizable playlists or “stations”, and a music streaming service. Google Play users can import their music library into their own collection for free or pay $9.99/month for the music streaming subscription which provides users unlimited access to approximately 25 million songs which include both major and indie label artists.
I had the opportunity to play around with Google Play Music at the event and although I am a heavy user of Rdio, a similar subscription-based music streaming service, I found the user experience to be simple and seamless. The playlists were easily customizable and already pretty stacked. My friends and I discovered some new songs we liked and played around with the navigation. In a strange coincidence, I had subscribed to Google Play Music earlier in the day to play around with it and am looking forward to seeing if it can give Rdio a run for its money.
Google Play Music is available on Android, iOS, and Web.