RSVP: #SMWTO Panel “Using Social Media in Crisis” at the Windsor Arms – September 25, 2013

In my work with Social Swarm Media clients I use social media every day for a variety of purposes. Since each of my clients have a unique set of goals and uses for their social media strategy, I use social media to help brand businesses, boost SEO, provide customer service functions, boost web traffic, drive sales, and position companies as thought leaders in their field. But imagine using social media to help save lives and property during disasters? That’s exactly what I do with the Canadian Red Cross and the rest of their social media team.

Since my social media “a-ha moment” happened when I was using social media for a non-profit organization I volunteered with (way back when Twitter was just a little baby bird), it is really meaningful to me that I am still using social media to help a non-profit organization not only achieve it’s goals but also to shape the way other organizations are using social media. Working with the Canadian Red Cross also means that I get to work with pros like Karen Snider, who is leading the Canadian Red Cross social media team and changing the way social media is used in emergencies or disasters.

This week, Karen is speaking at a panel at Social Media Week in Toronto about how the Canadian Red Cross is using social media in times of crisis. Karen will discuss how we’re using social media to respond to disasters, including how we work with online influencers and digital volunteers to support our social media team during disaster response. With examples from our latest response to the flooding in Alberta, Karen will share all about how organizations can prepare for and take advantage of the sudden spike in social media activity during times of emergencies.

Social Media Week Toronto Events

There is still space to attend! Register to attend “Using Social Media in Crisis: A look at how social media was used by the red cross during Alberta floods” and come help me cheer on Karen and (incredibly humbly) pat our team on the back.

Not in Toronto? You can also livestream the panel here or follow the conversation online at #smwtoredcross.

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