I’ll take my beer with a side of arts and live music, please. And that’s exactly how Collective Arts Brewing serves their suds. The newest Toronto craft beer company fuses the craft of brewing with the talents of artists, musicians, filmmakers, and photographers and supports the arts community through its artist label series. Collective Arts founders Matt Johnston and Bob Russell pride themselves on their close relationship with the art community.
Last week I stopped by the Collective Arts Brewing launch party featuring performances from The Strumbellas and Poor Young Things (both part of the label series) and a DJ set from Brendan Canning of Broken Social Scene fame and sampled two of their brews. Rhyme and Reason is an extra pale ale and was a lightly hoppy beer – the clear party favourite. Saint of Circumstance is a citrus-infused blonde ale and was light and refreshing. The labels of each bottle feature the work of local artists and when scanned via smartphone, imbibers can enjoy a fun pop-up gallery on the art and artists with their cold one.
Bottles of Rhyme and Reason will be available at select LCBOs by the end of September and you can order Saint of Circumstance on tap at The Rhino, Barhop, Bar Volo, WVRST, Thirsty and Miserable, and Mugshot Tavern in Toronto.
Commitment to the Arts Community
Collective Arts Brewing is the official beer of Polaris Music Prize 2013 which takes place this Monday (September 23). Young Galaxy, one of the bands who grace the bottles of the Collective Arts labels is a finalist for the Polaris Prize! To celebrate their nomination, Collective Arts have created a special Polaris label with the original posters for each finalist shortlisted for the award when scanned with the BLIPPAR app on your phone.
Win Tickets to the Polaris Prize Awards from Collective Arts
Want to attend the Polaris awards to sip Collective Arts and cheer on the bands nominated? Follow Collective Arts on Twitter! (Winners must be Toronto residents).
— Collective Arts Beer (@CollectiveBrew) September 16, 2013