SXSW Style & Trends

Fashion at SXSW is a tricky mathematical formula to which there seems to be no real solution. The temperature in Austin can be quite hot during the day but much cooler at night. You do a lot of walking/running/stumbling between venues, restaurants, and conferences. Most likely, your outfit is taking you from professional obligations to party obligations and you want to look your best for both.

So courtesy of the fine folks at Refinery29, let’s take a look at some of the street style trends we spotted:

sxsw style

All in all, SXSW fashion is a bit like Austin: a little bit loud, a little bit country, and a little bit weird. Mens-inspired shirts, aviators, vintage stetson hats, jean jackets, plaid shirts, western-inspired boots and shows, and a little bit of fringe are all totally acceptable.

My Own SXSW Style

For me, style is a blend of comfort, confidence, functionality, and actual style. That makes festival style pretty difficult, especially for SXSW where my outfit had to take me from sunny patios, sweaty concerts, work meetings, over-air conditioned coffee shops, and lots. of. walking. So how did I balance all of my needs into my daily outfits? Here we go:

Day 1 (Thursday):

SXSW Style

Shirt: Jean Machine, Pants: Mavi from Jean Machine (both snagged at the warehouse sale), Purse: H&M, Sunglasses: Public Butter
Wearability: This outfit took me from breakfast tacos, afternoon concerts in the sun, shopping, dinner, and late night concerts and parties.

Day 2 (Friday):

SXSW Austin Style

Dress: Target, Sunglasses: Forever 21, Purse: vintage, Nails: Essie “In the Cab-ana” (from the Resort Collection)
Wearability: Okay, I’ll admit it: I ran to Target when I arrived to pick up some breezy summer dresses on the cheap. This light black dress was only $20 and helped keep me cool in the 30+ degree weather that day. I brightened up the dress with new turquoise sunnies (under $10 at F21), In the Cab-ana Essie polish, and my brown leather purse. This outfit was cute & affordable!

Day 3 (Saturday):

SXSW Austin Style

Shirt: Zara, Pants: Express, Purse: H&M
Wearability: A light silk shirt and bright denim kept it bright and light – my favourite combination for Austin weather. We bounced around from restaurants, concerts, lineups at venues, and fun parties for our last night of SXSW.

Day 4 (Sunday):

SXSW Austin Style

Wearability: I slapped on a borrowed Texas tee to cheer at the Texas baseball game and green shorts in honour of St. Patricks Day.

Day 5 (Monday):

SXSW Austin Style

Now that SXSW was over I had the chance to explore the city, eat lots of BBQ, and get some work done on a quiet patio. This mixed print sundress was light and breezy (are you sensing a trend?). My dainty new necklace says @JamieLeighTO and was a gift from Elissa to celebrate my success in starting my own business in social media! Isn’t that so sweet and thoughtful?

Day 6 (Tuesday) and Day 7 Travel Home:

SXSW Austin Style

(On left) Shirt: Jean Machine, Pants: Vegan leather tights from M For Mendocino
Wearability: For my last night in town we went to a hip bar on Rainey Street (my favourite bar neighbourhood in Austin right now). The shirt is dark but the cutout shoulders bring a little attitude which I thought was perfect for a night out.
(On right): Purse: Nella Bella 
Wearability: The next day I was up bright and early, stuffed my Nella Bella carry-on and sadly boarded my flight home where my current style choices consist of whatever I threw on to sit in front of my computer and work like it’s going out of style.

Thanks to the Essie Resort Collection, my nails were always bright and sunny – just like the weather! 

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